Plans and directs communications programs that effectively describe and promote the organization and its products. Oversees market or public opinion research to assess program outcomes. Approves promotional campaign ideas in various types of media, as well as counsels top management on effective communication strategies. Requires a bachelor's degree with at least 15 years of experience in the field. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.
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