Plans and directs all aspects of an organization's public relations policies, objectives, and initiatives. Ensures that all external communications result in positive public relations. Maintains public good will towards the organization. Requires a bachelor's degree with at least 15 years of experience in the field. Demonstrates expertise in a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.
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