Develops and implements policies and procedures for the public relations department. Maintains favorable public image for employer or client by communicating employer's programs, accomplishments, and/or points of view. Prepares and distributes news releases, fact sheets, scripts, etc. to media outlets. Requires a bachelor's degree in a related area and at least 7 years of experience in the field. Generally manages a group of public relations specialists. Relies on experience and judgment to plan and accomplish goals. Typically reports to an executive.
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