Social Media Strategist II

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Social Media Strategist II develops strategies to improve the number of followers, engagement, and brand recognition across social media platforms. Researches target audiences and collaborates with the marketing/social media team to develop effective strategies. Being a Social Media Strategist II innovates ways to engage online influencers to drive brand awareness. Tracks performance of various social media initiatives and develops/implements changes to improve business results. Additionally, Social Media Strategist II identifies new social media trends that can benefit the organization. Creates reports and presentations to communicate findings. Requires a bachelor's degree. Typically reports to a manager. The Social Media Strategist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Social Media Strategist II typically requires 2-4 years of related experience.