Social Media Communications Specialist IV

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Social Media Communications Specialist IV is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist IV conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist IV tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Acts as a mentor/trainer to less experienced specialists. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Social Media Communications Specialist IV typically requires 7+ years of related experience.