Social Media Analyst IV collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst IV monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst IV creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Acts as a mentor/trainer to less experienced analysts. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Social Media Analyst IV typically requires 7+ years of related experience.
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