Search Engine Optimization Specialist II

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Search Engine Optimization Specialist II monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist II utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist II requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist II work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Optimization Specialist II typically requires 4-7 years of related experience.