Search Engine Marketing Specialist

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Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Marketing Specialist typically requires 2-4 years of related experience.