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View salary and benefits informationDirects and oversees all aspects of the implementation of marketing activities to maximize sales of a brand. Utilizes marketing reports to evaluate brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Evaluates internal marketing metrics to determine the effectiveness of the campaign or strategy. Directs the development, curation, and deployment of marketing content and identifies effective sales channels. Coordinates with outside departments to develop project schedules and ensure the marketing message is accurately ref more...
The Product Marketing Director is responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Directs and oversees all aspects of product life cycle management and brand management including understanding market demands, technology trends, and the competitive field. Being a Product Marketing Director ensures product and brand initiatives support the organization's public image. Oversees the development and reconfiguration of brand and product management strategies within an organization. more...
Directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to sen more...
Directs the research, design, and development activities to guide and support the lifecycle management of technology products. Ensures the product roadmap supports the goals and strategy of the business and reflects market intelligence and customer needs. Develops product delivery schedules and manages resources to release products on time and within budget. Maintains relationships with vendors and customers to understand their needs, market trends, and new technologies. Coordinates with sales, marketing, development, and operations to ensure consumer needs are implemented properly. Implements more...
Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropria more...
Plans and directs the resources and processes required to implement the vision and strategy for new product development and product lifecycle management of existing products. Establishes research and concept development projects and capabilities to innovate new products, product enhancements, and product redesign. Conducts market analysis and interacts with customers and prospects to identify new markets, articulate the value proposition, define requirements, and lead the development of a product roadmap. Oversees new product development and collaboration with internal stakeholders, including more...
Directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and plat more...
Develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace tre more...
Manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement a more...
Develops and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to s more...
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