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View salary and benefits informationThe Product Marketing Analyst IV evaluates product performance to help develop and update company goals and objectives. Prepares marketing strategies and programs for a product or product line. Being a Product Marketing Analyst IV recommends changes to current product development procedures based on market research and new trends. Advises sales team on any relevant product concerns. In addition, Product Marketing Analyst IV requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Working as a Product Marketing Analyst IV typically requires 7+ years of related more...
Supports the product lifecycle management of existing products and new product development projects. Researches and monitors competitors' products and client feedback for new ideas for products and service offerings. Follows industry developments to identify potential new product opportunities and pricing models. Collaborates with internal teams to evaluate designs for technical feasibility, identify production requirements, and develop marketing plans and roadmap timelines. May evaluate product packaging, labeling, and promotional literature designs for compliance with product and safety spec more...
Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify mark more...
Designs strategies and provides insight on how to achieve marketing goals for multiple products or regions. Develops and leads market research projects and marketing activities for product promotion, distribution, shelving and pricing. Typically requires a bachelor's degree. Typically reports to manager. Typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. more...
Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typic more...
Guides and manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Analyzes market trends and customer behavior to forecast demand and profitability for potential products and drive branding and marketing strategies. Tracks and monitors product or brand profitability metrics such as expenses, sales, and ROI and produces routine reports for management. Collaborates with marketing and product development departments to ensure business and customer needs are incorporated. Requires a bachelor's degree. Typically reports to a manager. Work is highly independ more...
The Product Lifecycle Analyst IV analyzes market trends and customer behavior to forecast demand and profitability for potential products and drive branding and marketing strategies. Guides and manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Being a Product Lifecycle Analyst IV collaborates with marketing and product development departments to ensure business and customer needs are incorporated. Tracks and monitors product or brand profitability metrics such as expenses, sales, and ROI and produces routine reports for management. In addition, Pr more...
The Marketing Operations Analyst IV develops and leads market research projects and marketing activities for product promotion, distribution, shelving and pricing. Designs strategies and provides insight on how to achieve marketing goals for multiple products or regions. Being a Marketing Operations Analyst IV typically reports to manager. Typically requires a bachelor's degree. Working as a Marketing Operations Analyst IV typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the wo more...
The Brand Marketing/Research Analyst IV evaluates product performance to help develop and update company goals and objectives. Prepares marketing strategies and programs for a product or product line. Being a Brand Marketing/Research Analyst IV recommends changes to current product development procedures based on market research and new trends. Advises sales team on any relevant product concerns. In addition, Brand Marketing/Research Analyst IV requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Working as a Brand Marketing/Research Analyst IV typically r more...
Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typic more...
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