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View salary and benefits informationThe Product Marketing Analyst II evaluates product performance to help develop and update company goals and objectives. Prepares marketing strategies and programs for a product or product line. Being a Product Marketing Analyst II recommends changes to current product development procedures based on market research and new trends. Advises sales team on any relevant product concerns. In addition, Product Marketing Analyst II may require a bachelor's degree in area of specialty. Typically reports to a supervisor. Working as a Product Marketing Analyst II typically requires 2 to 4 years of relate more...
Supports the product lifecycle management of existing products and new product development projects. Researches and monitors competitors' products and client feedback for new ideas for products and service offerings. Follows industry developments to identify potential new product opportunities and pricing models. Collaborates with internal teams to evaluate designs for technical feasibility, identify production requirements, and develop marketing plans and roadmap timelines. May evaluate product packaging, labeling, and promotional literature designs for compliance with product and safety spec more...
Ensures that existing and new products comply with applicable regulations. Prepares required filings for approvals, notifications, and testing data reporting with government or agency officials. Tracks filings and audits for correctness and quality to meet all content, format, and timing requirements. Monitors compliance with existing regulations and upcoming or changing regulations. Reviews and analyzes regulatory changes and coordinates with R&D, marketing, and product teams to support compliance actions. Liaises with industry organizations and regulatory agencies. Typically requires a bache more...
Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typic more...
Supports and uses professional knowledge in promoting production and marketing activities for an assigned region or product. Creates marketing materials, plans and performs marketing activities for an assigned region and product. Analyzes market data to monitor performance of the marketing activities and plans. Attends marketing events, assists and supports the company's product promotion. Typically requires a bachelor's degree. Typically reports to manager. Typically requires 2 to 4 years of related experience. Gains exposure to some of the complex tasks within the job function. Occasionally more...
Guides and manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Analyzes market trends and customer behavior to forecast demand and profitability for potential products and drive branding and marketing strategies. Tracks and monitors product or brand profitability metrics such as expenses, sales, and ROI and produces routine reports for management. Collaborates with marketing and product development departments to ensure business and customer needs are incorporated. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed i more...
The Product Lifecycle Analyst II analyzes market trends and customer behavior to forecast demand and profitability for potential products and drive branding and marketing strategies. Guides and manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Being a Product Lifecycle Analyst II collaborates with marketing and product development departments to ensure business and customer needs are incorporated. Tracks and monitors product or brand profitability metrics such as expenses, sales, and ROI and produces routine reports for management. In addition, Pr more...
Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify mark more...
The Marketing Operations Analyst II creates marketing materials, plans and performs marketing activities for an assigned region and product. Supports and uses professional knowledge in promoting production and marketing activities for an assigned region or product. Being a Marketing Operations Analyst II attends marketing events, assists and supports the company's product promotion. Analyzes market data to monitor performance of the marketing activities and plans. In addition, Marketing Operations Analyst II typically requires a bachelor's degree. Typically reports to manager. Working as a Mar more...
The SEO Marketing Analyst II analyzes data and runs testing to identify trends and create a more optimized campaign. Designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Being a SEO Marketing Analyst II uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. In addition, SEO Marketing Analyst II typically more...
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