Product/Brand Marketing Analyst IV

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Product/Brand Marketing Analyst IV prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Marketing Analyst IV partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Additionally, Product/Brand Marketing Analyst IV utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. The Product/Brand Marketing Analyst IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Product/Brand Marketing Analyst IV typically requires 7+ years of related experience.