Also referred to as: Brand Marketing/Research Analyst III, Product Marketing Analyst III, Senior Product Marketing Analyst
Requirements and Responsibilities

Product/Brand Marketing Analyst III prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Marketing Analyst III partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Additionally, Product/Brand Marketing Analyst III utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. The Product/Brand Marketing Analyst III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Product/Brand Marketing Analyst III typically requires 4-7 years of related experience.

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