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Alternate job titles: Product Lifecycle Manager

Manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Implements standard operating procedures to guide the forecasting of demand and profitability for potential products and drive branding and marketing strategies. Reviews marketing metrics and customer feedback to understand market trends and customer behavior and drive decision-making. Leads and mentors the product management team and acts as a point of guidance for complex or unusual issues. Collaborates with marketing and product development departments to ensure business and customer needs are i more...



Alternate job titles: Product Lifecycle Supervisor

Guides and manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Analyzes market trends and customer behavior to forecast demand and profitability for potential products and drive branding and marketing strategies. Tracks and monitors product or brand profitability metrics such as expenses, sales, and ROI and produces routine reports for management. Coordinates workload and designates tasks or projects to a team of analysts. Collaborates with marketing and product development departments to ensure business and customer needs are incorporated. Acts as more...


Alternate job titles: Product Lifecycle Senior Manager

Manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Implements standard operating procedures to guide the forecasting of demand and profitability for potential products and drive branding and marketing strategies. Reviews marketing metrics and customer feedback to understand market trends and customer behavior and drive decision-making. Leads and mentors the product management team and acts as a point of guidance for complex or unusual issues. Collaborates with marketing and product development departments to ensure business and customer needs are i more...


Alternate job titles: Global Product / Brand Marketing Manager | Global Product Marketing Manager

Manages, develops, and implements product marketing activities to maximize sales of an assigned product line in international market. Stay abreast of changes in assigned marketing environment. Requires a bachelor's degree in area of specialty. Typically reports to top management. Typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. more...



Alternate job titles: Brand and Content Marketing Manager | Brand Marketing Strategy Manager | Product Marketing Manager

Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropria more...


Alternate job titles: Category Manager | Category Metrics/Strategic Marketing Manager | Product Category Strategy and Promotion Manager

The New Product/Brand Manager leads a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Develops the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Being a New Product/Brand Manager provides effective promotional materials. Works closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities. In addition, New Product/Brand M more...



Alternate job titles: Brand Marketing/Research Analyst I | Product Marketing Analyst I

Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typic more...


Alternate job titles: Brand Marketing/Research Analyst II | Product Marketing Analyst II

Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typic more...


Alternate job titles: Brand Marketing/Research Analyst III | Product Marketing Analyst III

Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typic more...



Alternate job titles: Brand Marketing/Research Analyst IV | Product Marketing Analyst IV

Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typic more...


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