E-commerce Strategy Director

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E-commerce Strategy Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an E-commerce Strategy Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, E-commerce Strategy Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The E-commerce Strategy Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an E-commerce Strategy Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.