Also referred to as: Category Research and Metrics Analyst, New Product /Brand Analyst
Requirements and Responsibilities

Category Management Analyst provides insights and recommendations to optimize new product introductions, distribution, shelving, price and promotional mix by analyzing marketing and customer data. Analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. Being a Category Management Analyst conducts market specific assessments of competitors, vendors, and customers to support decisions and influence management. Requires a bachelor's degree. Additionally, Category Management Analyst typically reports to a supervisor or manager. The Category Management Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Category Management Analyst typically requires 2 to 4 years of related experience.

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