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Alternate job titles: Vice President of Marketing and Communications

Leads the overall marketing communications strategic planning and program development encompassing advertising, branding, product promotion, and regulatory matters. Designs and develops consistent themes, messaging and branding throughout all communication touch points. Builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize more...



Alternate job titles: Vice President of Consumer Insights

Develops strategies and tactics and leads overall customer/consumer insights projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Establishes processes using data science tools and methodologies to synthesize information from different quantitative and qualitative data sources. Leads the creation and deployment of customer insights research methods, including focus groups, interviews, and surveys that yield data required for developing insights. Analyzes marketing pro more...


Alternate job titles: Chief Division Executive | Chief Division Officer | Divisional Vice President

Plans and directs a division's activities, policies, objectives, and initiatives according to the mission of the organization. Ensures the division meets budgeted financial goals and objectives. May operates accounting, business, financial, marketing and engineering functions. Requires a bachelor's degree. Typically reports to top management. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience more...


Alternate job titles: Chief Merchandising Executive | Chief Merchandising Officer | Vice President of Merchandising

Oversees, plans, and directs all aspects of a retail organization's merchandise buying activities. Leads the development of product assortment strategies to meet customer demand and maximize sales and profits. Utilizes data analytics, forecasting, trend research, and sales performance to develop effective merchandising plans. Establishes methodologies and guidelines for merchandise pricing and markdowns. Develops new and manages the existing supply chain and vendor relationships. Requires a bachelor's degree in marketing, merchandising, business or other related field. Typically reports to top more...



Alternate job titles: Chief Sales and Marketing Executive | Chief Sales and Marketing Officer | Head of Sales and Marketing | Vice President of Sales and Marketing | VP of Sales and Marketing

Plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives. Directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Establishes short and long term sales goals and quotas in line with corporate objectives. Identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume. Requires a bachelor's degree. Typically reports to top management. Manages a business unit, division, or corporate func more...


Alternate job titles: Top Engineering Executive | Chief Engineering Officer | Head of Global Engineering | Vice President of Engineering

The Top Engineering Product Executive develops ideas for new products or product enhancements and oversees the creation and improvement of products researched by the engineering department. Establishes the overall objectives and initiatives of an engineering department. Being a Top Engineering Product Executive requires a bachelor's degree in engineering. Provides engineering expertise to other departments, such as marketing, where needed. In addition, Top Engineering Product Executive typically reports to top management or a CEO. Responsible for the development of functional or business unit more...



Alternate job titles: Chief Business Development Executive | Chief Business Development Officer | EVP Business Development | Executive Vice President of Business Development | Head of Business Development | VP of Business Development

The Top Business Development Executive identifies and evaluates new markets, partners, channels, and customers. Develops and leads the overall business development vision, strategy, plans, and processes that will drive sales, increase revenue, expand markets, and accomplish financial objectives. Being a Top Business Development Executive researches and analyzes the business environment, competitors, and customers to develop ideas for new products and services, pricing, and business models. Develops a wide network of contacts to keep informed about current and future industry and market actions more...


Alternate job titles: Vice President of Digital and E-commerce Marketing | Vice President of E-commerce

Develops and articulates the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Prioritizes and plans technical projects for improvement more...


Alternate job titles: Chief Engineering Officer | Head of Global Engineering | Top Engineering Product Executive | Vice President of Engineering

Establishes the overall objectives and initiatives of an engineering department. Develops ideas for new products or product enhancements and oversees the creation and improvement of products researched by the engineering department. Provides engineering expertise to other departments, such as marketing, where needed. Requires a bachelor's degree in engineering. Typically reports to top management or a CEO. Top level or C level management. Responsible for the development of functional or business unit strategy for the entire organization. Defines corporate vision and strategy establishes compan more...



Alternate job titles: Chief Advertising Executive | Chief Advertising Officer | Strategic Advertising Executive | Vice President of Advertising

Develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in mar more...


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