Also referred to as: Advertising / Promotions Manager, Promotions Manager, Sales & Marketing Promotions Manager
Requirements and Responsibilities

Sales Promotion Manager manages, develops, and implements sales promotion policies, programs, and initiatives to support the marketing and branding strategy of the organization. Researches, evaluates, and recommends tactics that enhance the market positioning of the organization's products or services. Being a Sales Promotion Manager creates and conveys brand messages to improve brand awareness and perception. Identifies promotional merchandise suppliers and negotiates pricing and delivery schedules. Additionally, Sales Promotion Manager coordinates distribution of materials with internal teams. May require a bachelor's degree. Typically reports to a senior manager. The Sales Promotion Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Sales Promotion Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

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