Product/Brand Manager
Also referred to as: Brand Manager, Product Manager, Product/Brand Manager
Requirements and Responsibilities
Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Works with sales teams to identify and implement appropriate sales strategies. May require a bachelor's degree. Typically reports to a senior manager. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
Job Statistics
Years of Experience Education Level
Company Size Industry
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Level of Education:  Product/Brand Manager Salaries with an Associate's Degree, Product/Brand Manager Salaries with a Bachelor's Degree, Product/Brand Manager Salaries with a Master's Degree or MBA, Product/Brand Manager Salaries with a JD, MD, PhD or Equivalent
Categories:  Advertising, Marketing
Industries:  Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation,
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